So you have this new brilliant idea. You want to start a new blog or website. You’re super excited about it and can’t stop thinking about what it’s going to look like in the future — all the traffic you’re going to get, and the impact you’re going to make. You’re PUMPED.
More and more thoughts keep bouncing around in your head. What are you going to call your idea? What’s your domain name going to be?
Should you jump on this creative wave you’ve been riding and come up with something super clever? Are keywords important? Does it need to be one word, or are a couple words ok? Should you make up a word? What if someone else already has your favorite name? Should you get a .com a .org or something else?
Get the answers you need from these 54 blogging experts.
Amy Lynn Andrews
John Lee Dumas
Ian Anderson Gray
The best tip I have for getting a great domain name for your website or business is to spend a little bit of money. Most people focus on trying to find an available domain, but it’s virtually impossible to find a good yet available domain these days. If that is the only option you consider, there are good chances you will end up with a crap domain name. By allocating a budget of $150 or $300 you’ll be able to buy a great domain from someone who is not using it. Look for domains where the owner is asking for up to $1500 or so. Usually those are willing to negotiate and come down to surprisingly low ranges, and that is because it’s much harder to sell domains these days, so many owners will take whatever offer they can find.spend a little bit of moneyClick To Tweet
Amy Lynn Andrews
There are many things to consider when choosing a domain name. My top tip is to make sure it is available as a username on all major social media sites as well. Consistent branding is an important factor in getting found and establishing trust.Consistent branding is an importantClick To Tweet
I’m not really an expert on branding but I like something that is memorable and self explanatory. When we were coming up with the name Ninja Outreach, we thought about all the words that were related to Outreach – things like sending, email, contact, etc. We did similar exercises for other keywords like influencer marketing, blogger outreach.
Then in a second column we came up with the attributes we wanted to focus on, like fast, quick, reliable, scalable, as well as animals or things, like Ninjas, which we thought embodied these attributes.
Eventually, we used a tool to come up with all the domain name combinations, and the one that stuck was NinjaOutreach.
Here is the article I wrote about it: How To Create A Brand NameI like something that is memorable and self explanatoryClick To Tweet
My number 1 tips for choosing a good domain name is to select something that best fits you and what you’re looking to achieve. Making it funny or catchy always helps as well. But ultimately, it should be centered around your niche/topic so people understand what the basis of your website will be about, before ever even visiting.select something that best fits youClick To Tweet
Take some time and get creative. Write down relevant words and phrases to what you plan to cover on your site. Find synonyms and antonyms. Then mix and match these words. Blend them. Overlap and truncate them. Misspell words. Create phonetic contractions. Just get your creative juices flowing and something will stand out.get your creative juices flowing and something will stand outClick To Tweet
My tips for choosing a good domain name:
1. Pick a name no one else has used (or one that has been long retired) to avoid being confused with another brand.
2. Find a .com. A .net/.org/etc just doesn’t have the same ring to it.
3. Use a dash (-) or add “the” to your name if your desired domain is not available.
Picking the right domain is a process. If you’re like me, you’ll have purchased several before deciding on the one – and that’s ok! Use coupon codes at GoDaddy to reduce your costs while finding your perfect domain.Picking the right domain is a process.Click To Tweet
My #1 tip while choosing your domain name is make it easy to pronounce. Your domains must pass the radio test, i.e if you are pronouncing your domain name over a radio interview, the listeners should understand this in the first attempt. I have written a 5 tips guide for choosing the best domains names which you can read here.make it easy to pronounceClick To Tweet
Website / Twitter
The most important thing about any domain name is that it’s memorable. In terms of Google or links, all else is pretty much equal, so it needs to come down to how well you can get it to stick with the person that hears or visits it.
This means that ideally, your domain name will be fairly short with few words that are difficult to misspell, no numbers or hyphens, and ends in .com. If you say your domain name to someone else out loud and there’s the slightest chance they won’t land on your site, then something needs to change.
Take Eli’s site for example – LaunchYourDream.com. Not only is it incredibly easy to remember, but you also instantly remember what the purpose of his site is and what it’s about when you read it. If you’re looking for a great example of a good domain name, you have your answer right there.The most important thing about any domain name is that it's memorable.Click To Tweet
DON’T go for yourname.com. Sure it worked for Seth Godin… and a few others…. VERY few.
One of my favorite quotes on the subject is this one by Chris Brogan “The biggest mistake I made in branding was not calling my site something like ‘Incredible Monkey’ or whatever. I’ve turned down three serious offers to sell it, because really, who would own my name?”
Or wait, love this one by Jason Falls as well ““The biggest advantage to going DBA (doing business as) or brand versus your name is that the blog/brand/company can evolve into something much bigger and more valuable than one person’s perspective. It can grow into a company, media outlet, etc., that can be monetized, bought, sold and so on.”
Get the point? Don’t be the one to put a spoke in the wheel of your business.DON'T go for yourname.comClick To Tweet
Choosing a domain name is seriously hard work these days.
And it’s VERY subjective.
The approach I like to take with domain names is usually to combine two words:
The topic + the end result/transformation.
This formula was the basis for choosing BloggingWizard.com.
It starts with creating two lists – one for each word. Then brainstorming possible combinations (this can be done with a word combining tool – plenty can be found via a Google search).
Then, you can use the final list of the combined words in the bulk domain tool of your favourite domain registrar.
I usually go with Namecheap, purely because I’ve used other popular registrars and had entire lists of 20+ domains registered less than 24 hours after I’ve searched.
I’ve never had this happen with Namecheap (touch wood).
An example of how this works:
Okay. Let’s say I want to start a digital marketing agency and it’s mission is to help brands get visible results – fast.
For the first part, I’ll have words like ‘digital’ and ‘marketing’. Maybe even ‘inbound’ (short for inbound marketing).
And for the second, I can use Thesaurus.com to come up with a list of variations of the word ‘speed’ or ‘fast’.
These searches will yield words like: agile, velocity, rapid, swift etc.
Then run them through a word combiner and see what jumps out at you.
The combo that jumped out for me was “Digital Velocity”.
After that, the challenge is finding a .com domain – with the above example, I settled for .co.
Why I like this methodology:
It’s a process driven approach which fits how I like to come up with ideas.
And the great thing is that it highlights what your site is about and the transformation you’re offering to your readers.
But – this isn’t the only way to tackle the process of coming up with a domain name, and a big part of it is down to personal preference.Choosing a domain name is seriously hard work these days.Click To Tweet
You should choose a domain name that is relevant to your niche. A few examples of great domain names are Pro Blogger, Smart Blogger, Blogging dot org, Successful Blogging etc. Just seeing these names you know exactly what these sites are about.
A domain name should be short, easy to remember and easy to write. Don’t choose something that has relevance only to you, avoid numbers like 4 instead of “for” or 2 instead of “to”. Also, don’t use dashes and hyphens. Make sure to include your targeted keywords in your domain name.choose a domain name that is relevant to your nicheClick To Tweet
A website is marketer’s personal property and its name always should be unique and easy to remember. Do you know that a right domain name will impact your rank in the search results?
That’s why you should always be careful when you are choosing a domain name.
Here is my number one tip to choose the right domain name.
Choose a unique and meaningful domain name – A unique domain name makes you stand out of your competitors and as well as helps your audience to remember you.
A meaningful domain name helps visitors to understand what the website is about before they even click on it.
Remember, always go for the .com domain, it the most popular domain extension in the world.
If you want more information about how to choose a good domain name you can read my Step-by-Step Guide to Buy A Perfect Domain Name.always be careful when you are choosing a domain nameClick To Tweet
My #1 tip for choosing a domain name is to keep it simple.
It may be tempting to get fancy or creative, but simple is best. Why? No one is going to remember a super long URL, or one with numbers instead of letters.
Something that is related to your niche or audience is great, but most important of all, keep it short and simple.keep it simpleClick To Tweet
I’ve spent more time than I’d care to admit trying to come up with domain names – it’s more than a little addictive. Here’s one thing I’ve learned – you always think all the good ones have gone until you find a great one that hasn’t been registered yet.
In an ideal world your domain will be short, descriptive of your site’s topic or audience, easy to say (and understand) out loud, and have a .com extension. In practice you’ll probably need to relax some of these criteria before finding something suitable.
My personal advice would be to come up with something short and distinctive – even quirky – and don’t worry too much if it doesn’t immediately evoke your topic. Just as long as the connection is clear once the topic is known.
This year we renamed our main blog from BoostBlogTraffic.com to SmartBlogger.com. The new domain is shorter, broader in scope (it’s not just about traffic) and arguably more memorable. I bought the new domain a few years ago when I noticed that it was about to lapse. So that’s another tip – if a domain you want isn’t being used, check it’s expiry date.
New domain extensions also offer exciting possibilities. Only time will tell if they gain the same kind of acceptance as .com, but they’re certainly becoming more common. I recently bought solo.ceo on a whim because I like the fact that it’s super short, it has a nice sound to it (all those o’s) and it’s evocative of the recent trend for solo entrepreneurship. I’ve no plans to start a blog on that topic – but I had to own it. Like I said – it’s addictive!
come up with something short and distinctive - even quirkyClick To Tweet
Avoid special characters in your domain. That’s my #1 tip when choosing a new domain. The reasons are many. First, if you’re a blogger of the current time, you’ll be on video or a podcast, sharing your expertise, and you or your host will say your domain aloud, some will spell it. Special characters present problems because – believe it or not – not everyone knows what special characters are.
I know this from firsthand experience. My first business had a domain name with a dash. Before I tell you, what do you think a dash is? Got it in your mind? Ok. Here’s the answer. A dash is the – symbol. It’s also the minus symbol. But when I’d recite our domain aloud, I’d have to explain what a dash is repeatedly to people of all ages and tech savviness.
Another great example is a “slash” symbol. People say “back slash” all the when referring to the / symbol, yet that symbol is a forward slash. The back or forward is indicated because we in the West read left to right.
So avoid special characters like slashes, dashes, and dots. You’ll save yourself a lot of headache.Avoid special characters in your domain.Click To Tweet
Keep it simple. There are so many other ways to get creative with your branding, but your domain name should be simple. The less words the better and as close to your business/blog name as possible. The last thing you want is to have the most amazing content but no traffic because no one can find your site. Your domain needs to be easily remembered, which means easy to spell and with no grammatical alterations or punctuation to the words that might cause someone to misspell it and end up on the wrong site.your domain name should be simpleClick To Tweet
I recommend going after a brandable and scalable domain name. Days of EMD/PMD’s are long gone and if you still think that you need to use your main keyword or phrase in your domain name – you’ll drastically reduce your scaling potential.
Go with a name that’s easy to pronounce, it’s catchy and gives you enough room to (eventually) cover the whole vertical instead of focusing on one micro-niche.
go after a brandable and scalable domain nameClick To Tweet
Business and Marketing
Oh dear God, MAKE SURE the domain name hasn’t been de-indexed by Google. Nothing is worse that trying to build your business on a domain name that Google will not recognize and has already penalized because of a previous owners bad tactics.
You see, there are lots of people in the past who bought a domain name, did some not-so ethical SEO to it, made Google mad, and after Google punished the domain, they dropped it. Now, here comes another online marketer who finds it and says “oh wow…this is good and I can’t believe it was available.” Poor, poor soul.
You see, when Google punishes a domain, they strike it from their list and that site will never be found on Google. So, to ensure your potential domain is clean, do the following:
- Go to Archive.org and check to see if there was a site that used the domain before. Look at its content and ensure that there wasn’t bad stuff like porn, gambling or just random spammy stuff.
- Go to Majestic.com or SEMRush.com and put the domain in there and see if it has backlinks. Then check to make sure those backlinks aren’t full of Chinese SPAM (CHAM) or Japanese SPAM (JAM) or any other not so nice looking backlinks.
- If there is a parking site on top of it (meaning you type in domain into a web browser and a site shows up), then write the following into a Google search: “site:domainnamehere.com” – minus the “. Then do it again and add the www. If Google comes back with no results to that website, then it has been de-indexed and penalized.
If you see any of the above, best to move on. It’s super important to build your website on a strong foundation – aka your domain.MAKE SURE the domain name hasn’t been de-indexed by GoogleClick To Tweet
My #1 piece of advice is don’t overthink it. Pick a name that’s simple (don’t try to be clever), that’s available to buy, and that you like. But most importantly – take action today. Some people waste days over things like choosing a domain name or a web host. The most important thing is to not let choosing a domain name slow you down in bringing your idea to life – pick something that’s good enough, pick a web host that’s good enough, and get started.don't overthink itClick To Tweet
I still like to choose domain names that have the keywords I’m trying to rank for in it. I know that Google de-emphasized keyword rich domains somewhat, but if you market your domain well, it will still rank. For example, if you search for “inbound”, inbound.com and inbound.org show up on top.if you market your domain well, it will still rankClick To Tweet
A good domain name should ideally only be two or three words. My own domain name is a bit long and if I were choosing again, I’d go for something shorter.
While I don’t really like EMD’s these days, you don’t have to come up with some amazing domain name either. You can do something simple like “Keyword + Animal”. For example, fighingpanda.com or pressurecookerbird.com or something like that.
It needs to be memorable, communicate what the site is about, and on another note, avoid using “expert” if the previous word ends in an s.
I also think it’s not necessary to choose hyphens, as people will always remember your domain name without the hyphen and will visit/link to the wrong site.It needs to be memorableClick To Tweet
Before choosing a domain name, a business owner should decide what they want to do with it. Here are some ideas:
A)This is for those who want to sell something online: choose a domain name that contains the product’s name.
B)If you’re trying to solve a problem: choose a domain name which contains product’s solution
C)If you want to buy a domain name for branding purposes, find a catchy and unique name. Remember! This is different from industry to industry. For example: In clothing line, choose a unique name that reminds an audience of beauty, sexuality and attractiveness. If you are a dentist, you should blend the name with local area. Because this way your SEO campaign will be easier and less expensive. If you own a marketing company choose your brand, your solution and city’s name or country’s name. If you are in car dealership business, your domain name should include: comfort + beauty + speed and safety. If you are in restaurant business choose your restaurant and a name that reminds audience of deliciousness and fast service. These tips help with both SEO and sales.
Your domain name should be short. As for TLD, if you run an ecommerce company, you may want to choose .shop TLD. If you run an advertising company choose .TV TLD.
Lastly! Choose a dedicated IP for your domain name. Never use shared IP.Your domain name should be short.Click To Tweet
Choosing a good domain name is EVERYTHING! When people ask me why DIYMarketers.com is so successful I wish I could say that it’s the content. The content is great, but the domain name is better. A great domain name has to be descriptive. It has to describe either what you offer or the benefit that your customer will get from landing on the site. It should be as short as possible, as easy to spell as possible as easy to pronounce as possible and end with a .com whenever possible. Avoid dashes and underscores whenever you can. Avoid crazy, creative and unusual spellings whenever you can. WHY? Well, because names that are unusually hard to spell and pronounce will take up time and eat up the small marketing budget you have to build awareness instead of using that budget to attract your ideal customers.Choosing a good domain name is EVERYTHING!Click To Tweet
In short, you want to go as short and snappy as possible for your domain name. Keep the wording concise and have no weird abbreviations. Ideally you want to use your company/brand name for the domain if at all possible. As well, it is best to not use hyphens and I’d recommend going with a well known top-level domain that is relevant to your business/organization such as .com for for-profits and .org for non-profits. This might vary if you are outside the U.S. where a .de for a Germany company may be a better local fit.
Domain names can be up to 67 characters in length and it’s best to go with something shorter and with as few syllables as possible. Avoid, if at all possible, terms like “and” and “the” in the domain name itself. You want people to be able to remember it and type it without any issue. A domain name is so important, it should be a key consideration before you name your business!go as short and snappy as possible for your domain nameClick To Tweet
My number one tip for choosing a great domain/business name involves a doing a quick test.
Find several friends or family members and tell them the name of your domain/business name, saying your new domain/business name only once. Ask them each to write down the name of your business. Your goal here should be to review for spelling. If more than 1 in 10 people spell the name wrong, you might want to reconsider the name as this could mean that your chosen name is difficult to understand and spell and could translate into other visitors and customers not being able to find you.
Another test to conduct with another group of friends and family is write down your business name and show it to each person. If they have trouble pronouncing the name, it’s also an indication that your name isn’t clear and straightforward. Again, this could lead to lost referrals and sales if it’s difficult for people to say the name of your business.test your domain nameClick To Tweet
Website / Twitter
Always choose a domain name that represents your business or your brand. To narrow this down, you can either choose a name that’s similar to that of your registered business or something that explains the purpose of your website. But the bottom line is to not get stuck trying to be too perfect.
A lot of newbies allow this “perfection syndrome” to stop them in their tracks. In my few years of growing my digital business, I’ve seen bloggers rebrand and change their domains names partly because they grew out of the brand they initially had in mind. That shows you don’t have to be so perfect from day one.
Have the vision you want for your business, but be flexible with your plan. Most importantly, remember that sitting for several months just thinking of a domain name isn’t business progress.Always choose a domain name that represents your business or your brand.Click To Tweet
Will customers remember it and is it differentiated from the competition? You may have a great product or service but if someone can’t remember the domain name, it won’t matter. Also, how close is it to your competitors? If they’re too similar, your advertising may just be driving their traffic.Will they remember your domain name? Click To Tweet
Picking a good domain name can be challenging. As most want a “.COM” extension, chances are the majority of the ones you think of (or want) will be taken. So you’ll need to get creative.
Years ago, many people opted for a keyword rich domain – but these were still pretty hard to come by. But even if you scored a keyword heavy domain, most did not give off a legit feeling. You know, they sort of felt spammy in a way.
And not only did they seem spammy, but more times than not you had questions whether it was a trustworthy site to do business with.
The best way to avoid this?
Choose a domain name that you can create a brand around. Sure it can still be a keyword phrase (when done right) or even a made up word.
A few examples are:
By choosing a name that you can brand and establish as your own, you’ll be able to build a business who users can trust.
Choose a domain name that you can create a brand around.Click To Tweet
Often people discard a good business name because the domain is not available. This is bad practice as there are so many other alternatives out there. You simply add or remove words before your after preferred domain. eg. GetMyApp.com instead of MyApp.com.
there are so many other alternatives out thereClick To Tweet
John Lee Dumas
When choosing a domain name, it’s great to be both clear and clever, but if you have to choose just one, always go for clear.When choosing a domain name, it's great to be both clear and cleverClick To Tweet
My number one tip for choosing a domain name is to focus on something that is easy to remember as your primary goal, and easy to spell as the secondary goal.
Don’t worry about keywords, what you want is something that is easy for one human being to remember and share with another human being. The best way to make something easy to remember is to use alteration, rhyme and cadence.
Good luck choosing your domain name!focus on something that is easy to remember as your primary goalClick To Tweet
When choosing a great domain name it’s important to remember that you will have it for a long time, it should be easy to remember, it should reflect what your brand stands for, and it helps to have a correct spelling. If you have to spell it out loud every time you tell someone that’s just making things more difficult. If people do audio based search like on their phone, it won’t be able to spell it.
With that said, start by writing down what your brand is about and what it stands for. Just get it down and let the words fly. There’s no right or wrong.
Next, without hesitation, just start making a list of names that pop into your head based on what your brand stands for. Unload all your ideas no matter how silly or crazy they seem. At least 15-20. Remember, short isn’t always better. Longer names are ok if they are more descriptive and easy to remember. For example dollarshaveclub. Rcbn.com is short but means nothing to people or search engines. But if it were RapidCityBookNook.com it would actually mean something.
Review the list and start identifying keywords you find most fitting. This might be exactly as you wrote it or a combination of words from various ideas.
As you come up with names you like you need to check if the domain name is available. You should land with at least 3-4 options that are available.
Now, you can email or even text message at least 10 friends on your list. Tell them what you’re doing and what the brand is about in a sentence or two and ask them what resonates with them the best.
start by writing down what your brand is about and what it stands forClick To Tweet
My #1 tip for choosing a domain name for a niche website is ensuring it’s brandable yet related broadly to the niche. I do not recommend going with an exact match domain or even narrowly focused domain for a niche website. The reason for avoiding going too narrow is you may want to expand the site topically in the future and so it’s good to have a broader domain category.
Example: Watch Website
Good: Watchmaestro.com – go with this approach if you don’t think you’ll expand beyond watches ever.
Good: Stylemaestro.com – go this broad if you believe you’ll expand beyond watches in the future.
When choosing a domain name, always try and stick with a .COM, .NET or .ORG. These are always going to be the most popular and valuable names out there. Registrars will come out with new variations all the time, but they are usually just to make more money off the customer and never stil. I would also recommend always registering your personal name as a domain, as someone else in the world likely already has your name — and once your name as a domain is gone, it will likely be gone forever. My last tip, is to check out this list of top selling domain names. It will give you an idea on what good domain names are selling for these days.always try and stick with a .COM, .NET or .ORGClick To Tweet
Pick something memorable. A lot of folks think you need a .COM, but that’s never been true. I built Get Rich Slowly to a million visitors a month at a .ORG. Leo Babauta built Zen Habits to an even bigger following at a .NET. The top-level domain isn’t nearly as important as having a memorable name. For my latest site, I could have gone with BeYourOwnCFO.com but that would have bored people to tears. People remember Money Boss. Take the time to come up with a relevant name that stands out.
The top-level domain isn't nearly as important as having a memorable name.Click To Tweet
If your last name is something like Guillebeau, don’t use it in your domain name.If your last name is something like Guillebeau, don't use it in your domain name. Click To Tweet
Make the benefit of your product, service of info-marketing concept immediately clear. If people have to think about your url or scratch their heads, you risk losing them forever. Save the curiosity-inducing and cutesy terms for proprietary language that you use to describe what you teach.
Case in point: I desperately wanted to call my new site “Project Wolverine,” but it’s really more appropriate as the name of a specific process in my teaching. I went for Selfimprovementsupercharger.com instead because it lays out my value proposition in exact terms. It names the niche and gives a strong indication of what I’m doing within it.
In addition to eliminating the guesswork, buy the url for at least 10 years. There’s nothing more frustrating than having to renew year in and year out. Own your name for as long as you possibly can and commit to it.Make the benefit immediately clearClick To Tweet
Start by knowing not only your audience but also your topic intimately, and writing down the core message of your blog or website.
Then, start listing out words that relate to that core message. Don’t filter yourself. This is an opportunity to brain dump. Write everything that comes to mind. When you land on a word you like, start looking up the synonyms for it and listing those, too.
Once you have a sizable list (we’re looking for no fewer than 50 words), you can eliminate the words you don’t like, and pairing the words you do like with a descriptive word (unless they’re already descriptive enough). If your domain isn’t available, then check out Panabee or a similar generator to find different endings and spellings.
Write everything that comes to mind.Click To Tweet
First rule is it needs to be a .com this is the domain we all type out of habit.
Second rule is to keep it simple and not use any symbols or words that could be spelled differently. An example is “two” or “2” or “to. The last thing you want to be doing is having to explain what to enter.
Third rule in keeping it simple is to make sure it’s something people can look at and recognize quickly. If the domain is a couple of words make the first letter capitalized. The capital doesn’t mean anything to search engines but it does help the human eye. My own website is a good example: www.TheSalesHunter with the caps it becomes easy to understand.
Final rule is making the domain search friendly. Although most great, easy names are taken it still does amaze me how many times a search friendly name you want is available.keep it simpleClick To Tweet
Make it the search term.
Make it the search term. Click To Tweet
Make it brandable, easy to remember and short. You’re going to be stuck with your URL for a long time, so make sure it’s a good one. By “brandable,” I don’t mean “clever”.
Clever has the problem of becoming “too clever for people to get” unless they visit your site first, and you don’t want that.
TopSites.com, for example, might be good for an SEO place.
Make sure that the domain you choose couldn’t be mistaken for another brand, however. You don’t want to step on toes, but you also don’t want to have brand confusion. You want to stand out on your own merits, not piggyback off someone else.
Finally, don’t sacrifice length for readability. For example, don’t cut a word off in the middle just to keep it under a character number. While you don’t want a name like antidisestablishmentarianism.com, you don’t want AgainsttheEst.com either.
Make it brandable, easy to remember and short.Click To Tweet
When choosing a good domain name, it is important to go with one that is memorable and easy to spell.
Typically, I recommend trying to get the .com for a domain. If it isn’t available, you can always use WhoIs.net to identify the owner and possibly negotiate with them to purchase it from them.
I also wouldn’t get too fancy with a complicated domain name or use one that includes hyphens and underscores. This can make it difficult for people to know what to enter.
One last thing that is really important when choosing a good domain name is to think about how you might use it down the road for your business. Will you use video or host your own podcast? Keep this in mind as you will want a domain that also translates well across those mediums as well.go with one that is memorable and easy to spellClick To Tweet
Ian Anderson Gray
Choosing a good domain name is never an easy task.
I believe that your domain name is really part of your branding strategy. Pick a name that is the same as your company name, timeless, stands out, and that reflects the values of your company. Here are my tips for choosing a good domain name.
- Use keywords that relate to your business. For example, I wanted to make sure that “social media” was part of my domain name. As a Pinterest marketing expert I really wanted to use “Pinterest” as one of my keywords but I didn’t want to take a chance that I might get in “trouble” someday because “Pinterest” is trademarked and copyrighted. Why take the risk?
- Keep it short.
- Use .com because it’s the most common and important to use if your clients are worldwide.
- Add a word that reflects the values of your company. For example, I added “white glove” to my domain name because it reflects my business philosophy, which strives for precision, thoroughness, and attention to even the smallest detail.
- Make is easy to spell and pronounce.
Good luck!your domain name is really part of your branding strategyClick To Tweet
Choosing a domain name depends on your branding. Are you building company awareness or driving engagement around a personal brand? I chose to brand my name back in 2004 when I started my website. I knew that no matter where I went or what I did, I would always maintain my personal brand. Ask yourself – what are you looking to achieve and do you want a brand that can travel with you, no matter the situation? You’ll find your answer quickly.
Choosing a domain name depends on your branding.Click To Tweet
Pick a domain name you can easily see. You think in pictures. If you do your reader’s leg work – choosing an easy to imagine, or see, domain page – your brand can take off like wildfire. I chose “bloggingfromparadise.com” because my life has been blogging from paradise for the prior 5 years but also because it’s easy to see someone blogging from paradise. Clarity. No confusion over what my blog and brand are about.Pick a domain name you can easily see.Click To Tweet
My number 1 tip for choosing a good domain name is to keep it simple and don’t overthink it. We read blogs and websites because we enjoy the content, not because they have good names, so a name actually isn’t as important as you might think. It doesn’t need to be funny or clever or have hidden meanings, it just needs to be simple and memorable. Avoid anything that needs abbreviating or using an acronym, it might make sense to you but to other people it’s just a bunch of random letters. Also avoid anything that will seem dated or irrelevant in a few year’s time.keep it simple and don’t overthink itClick To Tweet
Choosing a domain name is easy. Choosing a GOOD domain name is absolutely not. When I had to choose a name for my personal blog, it took me two months to come up with something I liked, something that spoke to me and to the rest of the world. The trick was to pick something that is not only catchy and memorable (even though that’s already enough of a challenge), but also that would communicate a certain personal characteristic. And on top of that, be pretty self-explanatory in terms of what the blog is all about.
Let’s take Nomadic Matt’s domain name, for example. It’s the most popular travel blog in the industry, and it has two essential elements that I’m talking about: first, it’s personal (because of the use of personal name, Matt); and second, it telegraphs right away that the blog is about travel (due to the word “nomadic”). Combined together, Matthew Kepnes created a great, strong brand name for himself. So when I chose a domain name for myself, I tried to follow the same pattern.
So to keep it short, my number one tip for choosing a good domain name is the following: keep it personal and descriptive. Good luck!
keep it personal and descriptiveClick To Tweet
- Avoid long domains
- Avoid domains with hyphens
- Avoid anything difficult to read at a glace
- Avoid anything other than .com
- Watch out for domains that unintentionally spells other words
Think about how your domain name will be remembered and spelled by others. Make sure it is easily pronounced and does not need to be spelled out when sharing it aloud. For this reason, you’ll want to refrain from using numbers, cleverly misspelled words, or hard-to-spell words in your domain name if you can help it.
If it’s difficult for someone to pronounce your domain name, they are going to have a hard time remembering what it is. In the same vein, when you say your domain name out loud, people shouldn’t have to wonder whether it is written as www.3menandababy.com or as www.threemenandababy.com.Think about how your domain name will be remembered and spelled by others.Click To Tweet
Just pick one. Put some thought into it, but do not spend too much time deliberating. If possible try to get the .com version but this is not a requirement. Short and simple will usually do best.
Remember you can always change it or add another one. Redirects are not that difficult to setup, but don’t worry about that at first. Pick a domain, buy it, build a website.
Just pick one.Click To Tweet
First off, when you’re picking the right domain, do not be clever … be clear. I registered iconiContent.com thinking everyone would understand how creative I was: “Look at that brilliant writer. He just combined iconic with content, and only used one C!” Instead, nobody knows how to pronounce it. Shameful.
Second — also on the clarity front — as much as possible, include keywords in your domain itself. This is getting harder and harder, but you’d be shocked by the gems I still find for clients that actually relate to their products and service (rather than their brand’s name). For example, somebody out there needs to buy “organic-dog-treats.com” right now and redirect their entire website: rileysorganics.com and v-dog.com, I’m looking at you.
The same lesson can be applied to any business.when you’re picking the right domain, do not be clever … be clearClick To Tweet
My advice for choosing a good domain name is to choose one that’s optimized for people.
In days past, Google was known for rewarding keyword-rich domain names with high search rankings. This led to web masters optimizing domain names for search engines.
And it worked. For example, if you were selling blue widgets, all you needed to do was to create a site called bestbluewidgets.com and before long you’d be shooting up the first page in Google.
This is no longer the case. Google is not rewarding keyword-stuffed domain names anymore.
So forget search engines. Think people.
How to choose a domain name optimized for people?
Well, I suggest three things:
- Be brandable: Don’t go for a generic name. Come up with something unique, something memorable. You can create a new word, like contently.com. Or combine two existing words, like quicksprout.com.
- Be short: Shorter domains are more memorable. They also convey more authority. Think of apple.com or amazon.com.
- Be pronounceable: Choose a name which is easy to pronounce. A name that you could say to your friend and have them type it into their browser with no mistakes. That means avoiding hard to spell words, dashes, and numbers (which can be written as words as numerals).
Your domain name is part of your brand. Forget about SEO or keywords. Create a brand that people will want to rave about, and let that guide your choice of domain name.Your domain name is part of your brand. Forget about SEO or keywords.Click To Tweet
Finding a domain name can feel like a real hurdle. But in the end, it’s just a domain name, so the first thing you want to do is get over the pressure of finding that perfect name. After all, it’s just a domain name, and your blog will be fine either way.
The most important part is not to get fixated on things like how well it performs in the search engines (after all, a domain name can only do so much for your SEO). Instead, consider brandability. Is it a domain name that your audience will recognize and remember? Will they easily make the connection between your niche and your blog?get over the pressure of finding that perfect nameClick To Tweet
Pick The Domain Name That’s Best For You
You now have everything you need to choose a killer domain name.
Stick to the basics. Go for clever, but make sure it’s clear. Pick something that’s memorable and that represents your brand and image. Make sure it’s easy to spell and to say aloud. Get a .com if you can, but it’s ok if you can’t.
Most importantly don’t stress about it too much. Pick the domain name that makes the most sense for you and your brand. And you can always change it latter if you want.
For more help with choosing your domain name, check out my post: How To Pick A Domain Name In 3 Easy Steps.
Don’t Forget: Watch this free video course if you’d like to learn how to start your own blog.